We changed the gender roles in famous fairy tales, to show that it’s okay for men to be sensitive and for women to be strong.

Gender inequality is a problem for both men and women. When men grow up, they are not allowed to show their feelings, and women aren’t allowed to be masculine. We learn these stereotypes when we are very young. It comes from the clothes we wear, the toys we play with, and the fairy tales our parents read to us. It's time to change the narrative

The gold winner at Eurobest Young Creatives Competition

We made a book launch with books like 'Alex in Wonderland' and 'The Frog Princess'

For the audio-lovers, we made a podcast series with the fairy tales. A new podcast were released every day of the ‘HeForShe Arts Week’.

On social media, we made a collection of 1-minute films with influencers, mothers and teachers reading small bits of the fairy tales out loud.

Previous
Previous

Deler du, hvordan du virkelig har det på jobbet?