By using AI technology, we finally gave the local soccer players the spotlight they deserved.
Problem:
All football players dream of scoring the perfect goal while everyone is watching. The sad fact is that only 1% of all Danish football matches gets on TV.
Idea:
As a new sponsor of the Danish League Cup, Sydbank didn’t want to just celebrate the 1% who were already on TV. They wanted to turn this tradition upside down and broadcast the 99%, who weren’t.
